Leave a lasting Impression: How to Crush it at Your Next Networking Event

Whether you're running a small business, or involved in an "outbound" role in your company,
you'll inevitably find yourself networking to make connections with potential clients or partners.
Making a connection at a networking event is challenging for a number of reasons:

• If you're an introvert like me, you may have to fight the natural inclination to keep to yourself;


• The size of the crowd can make it difficult to know where to start;


• Maybe you don't think you're good at introductions or small talk.

Despite the complications that might arise in a crowded event, as a business owner or representative of your company, you can make an impact with the right strategy.

Pay Attention to Others

Attempting to build a network requires a real connection with the other party. According to Keith Ferrazzi on his website, it is important to pay attention to one individual at a time. Allowing attention to wander and spending only a short time with each individual will show a lack of appreciation for others.

Take time to connect with each individual for a reasonable length of time. Pay attention to the concerns, comments and information that the other individual is offering in a conversation. It will show an interest in their business and provide valuable insight into potential partners or clients. Find things you have in common, and use them to keep the conversation going.

Offer a Business Card

A business card provides a reminder of the conversation and offers a connection to follow through with ideas offered at the event. It is possible to obtain professional business cards through Overnight Prints that are appropriate for any company. Overnight Prints offers cards in small or large quantities, making it ideal for small-business owners. According to the company website, it is possible to order 50 or more business cards at a time. I've also seen people use "Moo Cards" from Moo.com to stand out from the crowd and make more of a lasting impression.

During an event, offering a business card plays a key role in maintaining a connection. According to Ned Smith on Business News Daily, small business owners are still using business cards to make profitable connections. Smith states that business owners often make around $5,000 for every 100 cards passed out during networking.

When offering a business card at an event, wait until after making a connection. Hand a card to the other individual when they ask for contact information, details about the company or before closing the conversation. It is impolite to hand out a card without making any connection beforehand.

Ask Questions

Every individual likes talking about their company, goals or ideas. According to Melissa Cassera on AOL, asking questions about the other person’s reason for attending an event will provide an opportunity to break the ice and obtain some information about other attendees.

Asking questions allows the other individual to talk about their company, interests, ideas or the information they hope to learn at the event. It also provides the opportunity to share as a conversation develops.

If you read about my questions for "genuine curiosity," you might get some good ideas on how to get people talking.

Follow Through After the Event

Obtaining a lasting connection requires a follow through with the individual. Following up with the other party can be as simple as sending a note, making a phone call or sending an email. A polite follow through will remind the individual of the conversation and provide the opportunity to talk in the future.

I carry around a small notepad to write down follow-up items. Some people write on the back of cards which can work -- just keep in mind that some cultures outside the USA see writing on someone else's card as a sign of disrespect. In Asia, there are a lot more rules to be aware of, so you might want to familiarize yourself with Asian business card etiquette. Which leads me to the next point...

Treat Every Individual with Respect

Respect is a key part of making an impression at any event. Even the individuals who are currently in a low position in a company can provide valuable insight or ideas. According to Keith Ferrazzi, treating every individual with respect will prevent uncomfortable situations in the future.

It is possible that an individual in a supposedly low position might become the head of a department or the CEO of a large company in the future. By treating every individual with respect, it is easier to prevent resentment or ill-feelings that will ruin a company.

Building a network and encouraging the growth of a company is not as hard as it might seem. With a few simple tricks, it is possible to create lasting connections that improve the quality and reputation of a company.

What's in your networking playbook? If you have any tips or tricks to share, I'd love to hear them - especially if you have any good stories!

Is "monkey" your password?

A while back I wrote about passwords and how to tell if yours has been compromised.  Meanwhile, I have been watching the news with fascination regarding many of the well-publicized password leaks and breaches, and have been amused at some of the popular passwords.  Seems like there are a lot of basketball fans out there who like to use "jordan" as their passwords in honor of Michael Jordan.  There are also a lot of profane passwords, as well as "password," "12345678," and other simple passwords.  

One password that was amusing to me -- and for which I have no explanation -- is the popularity of "monkey" as a password.  It showed up pretty high on LinkedIn, Gawker, Sony, and a few others…who knew?

Anyway, I recently ran across an info graphic that I think does a nice job of putting the password complexity in context, and I thought I'd share it here.  Pretty interesting to see how minor increases in the length and complexity of your password can make a huge difference.  And remember - the Pros are the guys you should be worried about - not the "Noob" hackers.

Counter-productivity tips?

I was just reading an article called, "8 Surprisingly Counterproductive Productivity Apps," which has some interesting items on it.  My favorite is one called iNap@Work, which took the #1 spot:

No. 1 with a bullet? iNap@Work. It’s the productivity app gone so wrong that it could help you lose your job. With counterproductivity as its aim, the app will make you seem busy while — you guessed it — napping at work. To fool the waking dead (read: your cubemates), the app will play a series of sound effects at varying frequencies, including typing, stapling, and mouse clicks.

I played around with this (not for napping, but out of curiosity) and it's pretty entertaining to say the least.  The rest of the list is interesting, as well.

What are your "time sink" apps?

That post reminded me of a tool I've been using called "RescueTime" which automatically tracks your time on Windows and OS X.  I really like it because it not only tracks which apps you are using, but it asks you what you were doing when you return to your desk after a meeting or other reason for being away (sample dialog is below - and you can customize the categories if you want):

WIth RescueTime, you get a very nice breakdown of your productivity through the RescueTime dashboard, along with a categorization of which were the most and least productive categories of time.  The scale ranges from -2 (very unproductive) to +2 (very productive), and you can adjust the categorization to better fit your real view of the world in case you disagree with their classification of an activity.  For example, RescueTime considered LinkedIn to be a -2 (very unproductive) on their scale. I adjusted LinkedIn to be a +1 (productive) since I use LinkedIn to help me in my work and save time.

Once you've been using RescueTime for a while, you can use various reports to see how productive you are and find places where you waste time (your 'counter-productive apps' in a sense).  Here is a sample category breakdown for the month of September so far, based on my utilization:

I don't obsess over these reports, but I do check in a couple of times a month to see how much time I've been spending on distractions.  You can monitor as much or as little of your week as you want, so you can audit all of your time or just your work hours, for example.  I didn't have too many surprises other than realizing how much time I spent playing Diablo 3 last month.

If you're looking for a quick and easy way to track where you spend your time and identify when you are at your most productive, check out RescueTime.  And if you want to take naps at work or engage in other unproductive activities, go read up on 8 Surprisingly Counterproductive Productivity Apps!

I fell off the path and am getting back on...

I recently wrote about Beeminder here, and talked about how much I liked it to help keep me on track.  That is all still true. 

Unfortunately, technology can't always overcome human flaws.  You see, in spite of Beeminder, I missed my commitment to post here at least 4 times per month and wandered off my yellow brick road.

What happened?  

I could make any number of excuses - I got busy, I didn't have a good idea for a post, I was tired, I was on vacation, etc. (all of which are true, but irrelevant).

Basically, I decided to procrastinate when I could've taken a few minutes do write something, or I couldn't planned ahead and written posts early & scheduled them, etc.  In other words, I didn't take proper responsibility for my commitment and didn't hold myself accountable.  It happens.

What am I going to do about it?  

I have paid my pledge of $5 to Beeminder, reset my graph, and am back on the horse trying to meet my commitment of at least 4 posts per month through the end of the year.  And this time, it will cost me $10 if I miss my commitment again.

You know, this made me realize another benefit of Beeminder:  consequences are making me get back to my commitment sooner.  Prior to Beeminder, I could've been a slacker for any length of time and nobody would have known - there is some benefit in a public scoreboard.  If you want to watch my progress, check out my current graph to see how I'm doing.

Begin with the end in mind

I have been traveling a lot the past couple of weeks and was catching up on my reading today, when I learned that Stephen R. Covey died on July 17, 2012.  Apparently, he had a bicycle accident back in April and died of complications from the accident.  I am sad to see him go.

Back in the late 80's, I started to get into time management in an effort to be more productive.  Like many people at the time, I began with a Franklin Planner and even took a course on how to use it.  The Franklin method made a big impact on me and helped me begin my decades-long relationship with productivity methods.  In the 90's, I discovered Covey's book, "The 7 Habits of Highly Effective People," which helped me re-frame why I did things and helped me more consciously work on more impactful activities.  This matrix is one I still think about as I plan what I want to work on:

From this book, I began to embrace the "Sharpen the Saw" concept and tried to spend more time in Quadrant 2, Important but Not Urgent.  I also learned the value of outcome-oriented thinking with his principle to "Begin With the End In Mind," and tried to create mutually beneficial results with his admonition to "Seek First To Understand."  Very powerful and motivating stuff.

Dr. Covey's work has influenced me quite a bit - in fact, my first post on this blog was a review of his book, "The 8th Habit."

I have since turned to other methods for the "how" part of productivity (such as David Allen's Getting Things Done, and my current favorite system, Michael Linenberger's Master Your Workday Now), but Stephen Covey's work is still my anchor for the "why" part of productivity.

Rest in peace, Dr. Covey - and congratulations on a fine legacy.

Should you change your password?

There have been a lot of well-publicized data breaches in the news lately, and I always wonder if I've been affected by them.  When credit card data is affected, you get a letter from your bank or card issuer (I've gotten a few), but when it comes to web site hacks that go after passwords, you never know.  Or do you?

I'd like to share a couple of resources you can use to find out whether you should be concerned, as well as a couple of things to help you increase your password effectiveness in the future.

Find out if you've been a victim

A site called "ShouldIChangeMyPassword.com" has aggregated (as of this post) 11,802,026 compromised passwords from a large number of the publicly disclosed data breaches.  If you go to the site and enter your email address, it will tell you if your email shows up in the list of compromised accounts.  In my case, I've been breached at least once, as the graphic below shows.

My password was compromised in the Gawker Media breach but, fortunately, I used a unique password so my exposure is very limited.  I also changed my password the moment I found out (Gawker was very responsible in their notification, and I knew within a few days).

Other sites you can use to find out if your password's been compromised include:

• LinkedIn leaked password checker
• eHarmony leaked password checker

 Stronger passwords in the future

If you want to protect yourself better in the future, here are some tips that can help:

• Use different passwords for each site you visit
• Use complex passwords (mixture of upper & lower case, numbers, random characters that aren't in the dictionary, etc.)
• Don't write your passwords down

The challenge with this is that it makes it nearly impossible to remember what password belongs to which site.  To make it easier, I recommend using a "password vault" that can generate complex passwords for you and then help you remember them.  The best ones are multi-platform, never store your data in an unencrypted form, and allow you to share your password data securely across multiple devices.

I've tried quite a few of them and the one I like best is called "1Password."  It works on Mac, Windows, Android, iPhone, iPad, and I've been using it faithfully for a couple of years.  It stores an encrypted data file on your system (the makers of 1Password don't store your passwords on their own systems), and it easily shares your encrypted password data using Dropbox as the conduit.

1Password also has the ability to store other information such as credit card numbers, software license keys, and more.  It can also generate and stores secure passwords for you, which makes it easy to satisfy the tips I mention above.

If you want to take a more manual approach, there is a good "personal algorithm" method using Steve Gibson's "Password Haystacks" model, detailed on the Gibson Research Corp. site.  This is also a great educational site on how longer passwords offer exponentially more security.